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50% of Pinterest users have purchased after seeing a Promoted pin.Ģ/3rds have discovered a new brand, service, or product they might not have otherwise known about, thanks to a Promoted Pin. People make purchases from both desktop and mobile devices. In fact, 93% of active Pinterest users said they use Pinterest to plan for purchases, and 87% said they’d purchased something because of Pinterest. People often turn to Pinterest for fashion, home decor, or beauty inspiration, so it makes sense that Pinterest would be a viable platform for social commerce. It is estimated that 93% of active Pinterest users use it to plan their purchases. Only 26% said the same about other social media channels. And 85% said Pinterest is where they go when they want to start a new project. Almost 9 out of 10 Pinners described Pinterest as filled with positivity. According to Omnicore, users feel that the medium has a positive vibe. It is not a medium that is intended to be used daily but mainly to get inspiration. Pinterest may be the last positive corner of the internet. Pinterest is described as being filled with positivity by 9 out of 10 Pinners. Now let’s dive into the stats a bit deeper. 1.6 97% of top Pinterest searches are unbranded.1.5 85% of Pinners say they use Pinterest to plan new projects.1.4 Pinterest had over 440 million monthly active users in 2021.1.3 50% of Pinterest users have purchased after seeing a Promoted pin.1.2 It is estimated that 93% of active Pinterest users use it to plan their purchases.1.1 Pinterest is described as being filled with positivity by 9 out of 10 Pinners.Houzz, for example, was able to raise a new financing round at a $4 billion valuation off creating something that indirectly models for the same kind of audience you might find on Pinterest. But because of that, it might actually be more vulnerable to companies, like Houzz, picking off its most-popular niches. To be sure, Pinterest is a different kind of use case than other platforms - and works great for a lot of niches, like wedding planning or recipes. Pinterest also said its male audience - typically an afterthought among observers - has grown more than 50% year-over-year. More than half of its users come from outside the U.S., and impressions for the app grew 50% year-over-year. now as it makes a big push internationally. Pinterest also released a slew of other metrics to show that the company was still growing beyond its core competencies, such as talking about how more than 75% of sign-ups are coming from outside the U.S. Pinterest president Tim Kendall said the visual search tools were soon coming to its ads in May at TechCrunch Disrupt NY 2017. Both of those features look to get people quickly searching for the elements within a picture and diving deeper into the rabbit hole of Pinterest - which means they’re more likely to convert to a customer for a potential advertiser. There are other products that Pinterest has come out with to move toward that goal, as well, like Shop the Look and Instant Ideas. Pinterest benefits from already having a massive well of high-quality photos from both users and businesses, and it can lean on that content as a kind of defensible dataset that might not be available to other companies going after image recognition. Users can pick up their phones and point their camera at a room, and Pinterest will identify what’s in that room and sync it up with content on the platform. Pinterest has actualized that pitch into a number of products, with the biggest of those being its camera search product Lens. With that financing round, Pinterest was making a full-court press into visual search, which it is trying to pitch as its core competency. Pinterest recently raised a $150 million financing round at a $12.3 billion valuation. That’s going to be a good sign for the company, which set some very ambitious targets in early 2015 but has since had to recalibrate it. In April, the company said it hit 175 million monthly active users, so it seems it’s been able to grow pretty methodically in the past year or so.
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Pinterest said today it now has 200 million monthly active users, up from 150 million a little under a year ago.